One thing that boggles my mind is that people seem to view marketing as something you do when you want to make someone buy something. I find this to be a very narrow perspective.
The fact is, every time you interact with someone, you are marketing.
You may not be marketing a product, but you are marketing something.
Maybe you're marketing your business idea to a venture capitalist. Or your professional skills to an employer. Or your company to the customer whose problem you're trying to solve. Or even yourself to the person you're flirting with.
Random example: perhaps it would help improve the USA's image a little if the immigration officers at border control were friendly and helpful, rather than arrogant and rude. They are marketers too.
Marketing is about making an impression. It covers much more than broadcasting the right ad to the right crowd, or telling a great story about your product or service. Every time you have affected someone's opinion of what or who you are representing, you have done marketing. Let's take a look at some more examples from every day life:
1- The way you say "hi". Perhaps you simply mumble the word, or you put your positive energy into it, smile, and follow up with an enthusiastic and genuine "how are you doing?"
2- The way you dress. How much attention you put into your clothes represents how much you care about other people's opinion of you.
3- The way you decorate your office or retail environment. Is it simply a place to do business, or another medium in which to tell your story?
4- The way you say "no" to a job applicant. Do you send an impersonal, generic "your skills are impressive, unfortunately..." email, or do you genuinely thank them for their interest and perhaps point them towards other companies who may be hiring?
5- The way you quit your job. Do you simply file your two-weeks notice and pack your stuff, or do you send personalized thank-you notes to people you have worked with (including your rivals)?
I could go on, but you get the drift.
I think the world would be a better place and our experiences with other people much more pleasant if everyone was in the marketing mindset. If they could learn marketing lessons from everyday life.
At least they would care more.